Pancreatic most cancers collective declares new PSA marketing campaign with Marlon Wayans and Tiffany Haddish

The Pancreatic Most cancers Collective, an initiative of the Lustgarten Basis and Stand Up To Most cancers® (SU2C), introduced as we speak the launch of a brand new public service announcement (PSA) marketing campaign. In collaboration with SU2C Ambassadors – actor and comic Marlon Wayans, and actress and Emmy® Award-winning comic Tiffany Haddish – the PSA goals to boost consciousness for pancreatic most cancers medical trials.

The print and radio PSA marketing campaign launches as we speak in English and Spanish prematurely of World Pancreatic Most cancers Day on November 18. The PSA will probably be positioned throughout print, digital, radio and out-of-home media retailers.

Pancreas

Picture Credit score: Magic mine/Shutterstock.com

Marlon Wayans, whose credit embody Respect and On The Rocks, and Tiffany Haddish, whose credit embody Women Journey and TBS’ The Final O.G., joined forces on the PSA to deliver consciousness to the cutting-edge remedies accessible by way of pancreatic most cancers medical trials and to extend consciousness in Black communities, which have round a 30% larger pancreatic most cancers incidence fee than some other racial or ethnic group.

I’m honored to lend my assist to this crucial marketing campaign to boost consciousness for pancreatic most cancers medical trials,” mentioned Haddish. “It will be significant for numerous communities to have illustration in most cancers analysis to make sure that remedies work for everybody, so we are able to save extra lives.”


Tiffany Haddish

“Many people are impacted by the lack of a beloved one to most cancers, together with myself,” mentioned Wayans. “Final yr I misplaced an expensive pal to this illness who profoundly impacted my profession and life. Her loss is a part of my inspiration for changing into an advocate for caring for your well being. I’m proud to be part of this marketing campaign to boost consciousness for pancreatic most cancers analysis and encourage sufferers to be taught extra about medical trials.”

Pancreatic most cancers is the third-leading reason behind cancer-related demise in america. The Pancreatic Most cancers Collective’s new marketing campaign goals to boost consciousness about therapy choices and to extend variety in pancreatic most cancers medical trials, so sufferers of all racial and ethnic backgrounds profit equally from the latest most cancers remedies.

“We’re extremely grateful to Tiffany Haddish and Marlon Wayans for lending their voices to this essential marketing campaign and offering hope to pancreatic most cancers sufferers,” mentioned Sung Poblete PhD, RN, CEO of Stand Up To Most cancers. “Our collaboration with the Lustgarten Basis on the Pancreatic Most cancers Collective continues to assist our mutual efforts to speed up pancreatic most cancers analysis and enhance affected person outcomes.”

Whereas pancreatic most cancers has historically been troublesome to deal with, there are an increasing number of long-term survivors of this illness due to medical trials providing new applied sciences and therapies to those that want them most. Our collaborative mission to drive consciousness of the unimaginable potential of pancreatic most cancers medical trials will assist us higher perceive and deal with this illness.”


Linda Tantawi, Lustgarten Basis CEO

The Lustgarten Basis and Stand Up To Most cancers have joined forces in opposition to pancreatic most cancers since 2012, collectively funding greater than 400 investigators from almost 70 main analysis facilities within the United

States, Canada, and the UK. These efforts embody 17 multi-institutional groups, together with Dream Groups, Convergence Groups, Analysis Groups and New Therapies Problem Groups bringing collectively computational consultants with medical oncologists, and groups researching most cancers interception—research centered on the earliest prognosis of pancreatic most cancers, even earlier than the most cancers might have absolutely fashioned. These collaborative groups have deliberate, began, or accomplished over 30 medical trials and the Pancreatic Most cancers Collective is constructing on this momentum to additional push the boundaries of what will be completed.

The radio PSA was developed by SU2C with radio mixing by Lime Studios. The print PSA was produced by SU2C with pictures by Koury Angelo and Matt Winkelmeyer.

To be taught extra about this PSA, go to https://pancreaticcancercollective.org/.

Concerning the Pancreatic Most cancers Collective

The Pancreatic Most cancers Collective is an initiative of Lustgarten Basis and Stand Up To Most cancers to enhance pancreatic most cancers affected person outcomes. Collectively, these main most cancers analysis organizations have funded 26 initiatives for a complete of greater than $108 million and are attracting new collaborators; using huge information to enhance prognosis of pancreatic most cancers; discovering new remedies for pancreatic most cancers; and supporting the subsequent era of pancreatic most cancers investigators.

Partaking thought leaders, researchers, establishments, and corporations, the Collective is innovating and accelerating analysis on the sting of science. For extra data, go to PancreaticCancerCollective.org.

Concerning the Lustgarten Basis

The Lustgarten Basis is the most important non-public funder of pancreatic most cancers on the planet, funding preeminent pancreatic most cancers researchers, driving the pursuit of daring and progressive science towards earlier detection, higher remedies and remodeling pancreatic most cancers right into a curable illness. Our mission is rooted within the perception that analysis is prime, in truth, it’s the solely approach to produce actual outcomes.

The Lustgarten Basis is a catalyst within the discipline of pancreatic most cancers analysis—our funded science has been a driving pressure in each main development in pancreatic most cancers analysis since 1998. The Basis funds analysis the place artistic dangers yield excessive rewards to speed up and broaden life-saving therapy choices.

We imagine time is all the things to sufferers and their households, and that group is energy. Lustgarten applications and occasions present individuals affected by pancreatic most cancers a voice and a spot to create hope, collectively. 100% of all donations gasoline the analysis to advance understanding of this advanced, devastating and traditionally underfunded most cancers. For extra data, go to www.lustgarten.org.

About Stand Up To Most cancers

Stand Up To Most cancers® (SU2C) raises funds to speed up the tempo of analysis to get new therapies to sufferers rapidly and save lives now. SU2C, a division of the Leisure Business Basis, a 501(c)(3) charitable group, was established in 2008 by media and leisure leaders who make the most of these communities’ assets to have interaction the general public in supporting a brand new, collaborative mannequin of most cancers analysis, to extend consciousness about most cancers prevention, and to focus on progress being made within the battle in opposition to the illness. As of September 2021, greater than 2,000 scientists representing greater than 210 establishments are concerned in SU2C-funded analysis initiatives.

Below the route of our Scientific Advisory Committee, led by Nobel laureate Phillip A. Sharp, Ph.D., SU2C conducts rigorous aggressive evaluation processes to determine one of the best analysis proposals to suggest for funding, oversee grants administration, and guarantee collaboration throughout analysis applications.

Present members of the SU2C Founders and Advisors Committee (FAC) embody Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are additionally co-founders. Sung Poblete, Ph.D., R.N., serves as SU2C’s CEO, and Russell Chew as SU2C’s President.

For extra data, go to StandUpToCancer.org, Instagram, TikTok, Twitter, Fb, and YouTube.

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